Use-Case e-commerce : Quest for the perfect running shoes
Kim is an enthusiastic novice runner looking for her first pair of running shoes. AnswerPal is the virtual assistant at an e-commerce website specializing in sportswear.
Step 1: The search begins
Kim has decided to start running and wants to invest in a good pair of running shoes.
She is overwhelmed by the variety of options and brands available online.
She decides to enlist the help of AnswerPal at the sportswear e-commerce website where she stores.
Step 2: Meeting with AnswerPal
Kim arrives at the store’s homepage and immediately sees a chat window, “How can we help you with your sports choices today?”
Kim types, “I’m looking for running shoes for beginners.”
Step 3: Questions for Personalization
AnswerPal immediately responded, “Fantastic! Let’s find the perfect pair for you. Can you tell me a little more about your running habits and preferences?”
AnswerPal asks questions about Kim’s running frequency, surface she will run on most often (road, trail, track), and any foot problems she has (such as flat feet or high arches).
Step 4: Adjusted Recommendations
With Kim’s answers, AnswerPal proposes a list of five running shoes that perfectly fit her needs.
Each pair is accompanied by a brief description of the shoe, its best features, and why it might be good for Kim’s particular situation.
Step 5: Comparison and selection
Kim can compare shoes based on information provided by AnswerPal, including price, color options, and customer reviews.
AnswerPal also provides links to detailed guides on how to choose the right running shoes and how to test the fit.
Step 6: Purchase guidance and closing
After Kim makes her choice, AnswerPal guides her through the purchase process, offering information on available sizes, return policies, and delivery times.
AnswerPal also asks if Kim is interested in additional running accessories such as socks or an app subscription for running workouts.
Step 7: Aftercare
After the purchase, Kim can contact AnswerPal 24/7 to answer questions or provide support for any problems.
